The New JOHNSON’S® Advocates for a Gentler World for Babies

JOHNSON’S® launches a parenting movement that aims to inspire parents to #ChooseGentle from the products they use to the way they raise their children

JOHNSON’S® gentle parenting advocates John Prats, Bianca Gonzalez-Intal, Sunshine Garcia-Castro, Saab Magalona-Bacarro, Divine Lee-Go, and Paolo Valenciano, together with JOHNSON’S® Baby South East Asia Marketing Director Maimai Punzalan (middle) rally parents to #ChooseGentle.

Manila, Philippines – Hundreds of parents with their babies and kids experienced the JOHNSON’S® Gentle House as the brand launched a parenting movement that encourages parents to #ChooseGentle, from the products they use to the way they raise their children.

JOHNSON’S® understands how difficult, confusing, and scary it has become to raise children in a world where babies and kids are becoming more and more exposed to harshness. As parents, our first instinct is to toughen our children up because we think that this is what will prepare them to face an equally tough world,” shared JOHNSON’S® Baby South East Asia Marketing Director Maimai Punzalan. “We at JOHNSON’S believe that what we need today is to build a better, gentler world where every child can thrive – something that we can achieve through the immense, transformative power of gentle.”

“It’s easy to scream or get mad at our kids when they do something we don’t like, especially when we’re tired,” said JOHNSON’S® gentle parenting advocate John Prats. “The #ChooseGentle parenting movement is a reminder for us parents to be mindful with our choices. Instead of choosing to raise our voice at our children, we are reminded to approach them instead with care, love, and gentleness,” added Bianca Gonzalez-Intal, JOHNSON’S® gentle parenting advocate.