FQ MOM TELLS “WHY FINANCIAL EDUCATION ALONE DOES NOT WORK” IN NEW

BOOK

Finance guru Rose Fres Fausto turns the spotlight on principles affecting money behaviors in
her latest book “Why Financial Education Alone Does Not Work,” the second installment in
her financial intelligence quotient (FQ) trilogy published by ABS-CBN Books.
 
“It took a lot of courage on my part to write this book. Why? Because many people would
not like to hear what I have to say,” said the bestselling author, who seeks to elucidate why
financial literacy per se is not enough to guide people in making better money choices.
 
While understanding finance fundamentals remains important, the FQ mom said that people
should not count on it to solve woeful behaviors that lead to poor money conditions. “In
order to solve financial problems, we have to focus on our actual financial behavior,” she
added.
 
“Why Financial Education Alone Does Not Work” is divided into three parts and Rose shares
her detailed assessment in the first part of the book followed by a crash course on
behavioral economics.
 
In the book’s third part called “The Psychology Of Money,” the author introduced two main
characters—Mak who is ‘makatwiran’ or rational and Emong who makes financial decisions
based on his emotions. 
 
Readers will get to see themselves in these two characters facing various relatable
situations as Rose tackles 16 vital principles affecting how people arrive at money decisions
in everyday life, even when buying essentials, paying for repairs, and doing leisurely
activities.   
 
Among the principles explained are the ‘price of free’ which attracts people to the price of
zero than any other price, no matter how low; ‘ego depletion’ or the limited ability to make
sound choices because of decision overload, hunger, self-restraint, and fatigue; and ‘pain of
paying’ which seems to make purchases less painful depending on the mode of payment.
 
Rose is a newspaper columnist, a behavioral economist, and a Gallup-certified strengths
coach. Her new manual is a follow-up to “FQ: The nth Intelligence” book where she talked
about tips on how to improve one’s relationship with money.

Understand “Why Financial Education Alone Does Not Work” and learn about the
“Psychology of Money” in this latest ABS-CBN Books’ offering available on Lazada, and
Shopee for only P680. For more details, follow ABS-CBN Books on Facebook
(www.facebook.com/abscbnbooks) and Instagram (@abscbnbooks).