MANILA, PHILIPPINES – AIA Philippines Life and General Insurance Company Inc. (AIA Philippines), formerly Philam Life and now the local arm of Hong Kong-based insurer AIA, has been awarded Gold in the prestigious Life Insurance category at the 27th Annual Reader’s Digest Trusted Brands Awards, affirming its position as one of the most trusted life insurance providers in the Philippines.

The recognition comes as Reader’s Digest unveiled its 2025 Trusted Brands survey results, which celebrates companies that have earned the highest levels of consumer confidence through unwavering reliability, quality, and integrity.

The awards ceremony, held at the Marco Polo Ortigas Manila Hotel last April 4, brought together top marketing professionals and business leaders to recognize brands that have distinguished themselves in the minds of Filipino consumers.

“In today’s market, trust must be earned through action, so this recognition is a powerful affirmation of our steadfast commitment to AIA’s purpose of helping more people live Healthier, Longer and Better Lives,” said Melissa Henson, Chief Marketing Officer, AIA Philippines. “At the heart of everything we do is the trust that our customers place in us, so we thank Reader’s Digest for recognizing our efforts to deliver solutions that provide financial security, and health and life protection for our customers, as well as programs that support the well-being of the communities we serve.”

The Gold Award indicates that AIA Philippines achieved outstanding results based on consumer perception. This is the 20th year that AIA Philippines has been recognized as a Trusted Brand by Reader’s Digest, with a total of 11 platinum and 9 gold awards.

This year’s Reader’s Digest Trusted Brands Awards covers over 45 categories across a diverse range of brands, products, and services. The independent survey was conducted by leading market research agency Catalyst Research, which polled a representative sample of 8,000 individuals across the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan.

AIA Philippines’ Gold Award in the Life Insurance category reinforces its commitment to building strong customer relationships founded on trust and appreciation of consumer loyalty.

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About AIA Philippines
AIA Philippines (AIA Philippines Life and General Insurance Company Inc.) formerly AIA Philam Life (The Philippine American Life and General Insurance Company), is the country’s premier life insurance company. Originally established on 21 June 1947 and
became popularly known as Philam Life, AIA Philippines has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises.

AIA Philippines has PHP 257.76 billion* in total assets and PHP 57.35 billion* in net worth as of 31 December 2024 while serving nearly 1.2 million* individual policyholders and almost 1.1 million* insured group members. AIA Philippines understands the needs of its customers and provides holistic solutions that include life protection, health insurance, savings, education, retirement, investment, group, and credit life insurance. It also offers bancassurance through its subsidiary, BPI AIA Life Assurance Corporation (formerly BPI-Philam Life Assurance Corporation).

Based on the unaudited reports submitted to the Insurance Commission as of 31 December 2024, the combined total premium income of AIA Philippines and BPI AIA was at PHP 29.77 billion*. AIA Philippines is a member of AIA Group Limited, the largest independent
publicly listed pan-Asian life insurance group.

*Based on the Fourth Quarter 2024 (unaudited) submission to the Insurance Commission

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar,  New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$305 billion as of 31 December 2024.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

Notes:
(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.
(2) Macau SAR refers to the Macau Special Administrative Region.