MANILA, Philippines, June 17, 2025 — AIA Philippines, the local arm of Hong Kong-based insurer AIA and formerly Philam Life, has earned bronze at the Asia-Pacific Tambuli Awards for its “Hope for the Breast” initiative under the Builders of Society: Advocacy category. Rolled out across San Juan City, Pasig City, and Quezon City last year, the program champions breast cancer awareness, early screening, and affordable protection for Filipino women in underserved communities.

The award underscores the urgent need for inclusive healthcare, as breast cancer remains the most common cancer among Filipino women, making up 17.5% of new cases, with most detected only in the later stages1. AIA Philippines’ Hope for the Breast makes early detection possible through the Hope Mobi Clinic, a clinic-on-wheels developed with The Medical City, which brings free mammography screenings and treatment straight to Filipino women.

Mammograms can cost up to PHP 8,000 without PhilHealth coverage2, but through the program, these are provided for free. In 2024 alone, Hope Mobi Clinic screened over 1,000 women, surpassing its goal and identifying three early-stage cases that were promptly treated.

“Our goal is to create shared value, helping people live healthier, longer, and better lives through meaningful, purpose-led programs,” shared Melissa Henson, Chief Marketing Officer, AIA Philippines. “This recognition highlights the powerful difference we can make when we combine innovation with empathy and community care.”

One of the women touched by Hope for the Breast is Shirley, a grandmother whose condition was diagnosed early, thanks to the program. “When I found out my results, I was scared,” she shared. “But Hope for the Breast gave me a chance. Everything was taken care of, and my surgery was a success. I’m so grateful for their support.”

Strategic partnerships have been key to the program’s success. Working closely with The Medical City, local government units, and barangay health workers, AIA Philippines created a network that enables women to receive not just screenings, but full treatment, including surgery and follow-up care, at no cost.

“By making prevention and protection more accessible, we’re not only saving lives but also showing how free breast cancer screening and insurance solutions can encourage people to take charge of their health,” said Henson.

In 2025, AIA Philippines expands the program by bringing Hope for the Breast to other cities and more communities, reaching more women, saving more lives, and staying true to its purpose of empowering more Filipinos to live Healthier, Longer and Better Lives.

1 FNF Medical https://fnf.org.ph/mammogram-price-philippines/
2 PhilHealth: https://www.philhealth.gov.ph/circulars/2024/PC2024-0007.pdf 


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About AIA Philippines

AIA Philippines (AIA Philippines Life and General Insurance Company Inc.) formerly AIA Philam Life (The Philippine American Life and General Insurance Company), is the country’s premier life insurance company. Originally established on 21 June 1947 and became popularly known as Philam Life, AIA Philippines has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises.

AIA Philippines has PHP 257.76 billion in total assets and PHP 57.35 billion in net worth as of 31 December 2024 while serving nearly 1.2 million individual policyholders and nearly 800,000 insured group members. AIA Philippines understands the needs of its customers and provides holistic solutions that include life protection, health insurance, savings, education, retirement, investment, group, and credit life insurance. It also offers bancassurance through its subsidiary, BPI AIA Life Assurance Corporation (formerly BPI-Philam Life Assurance Corporation).

Based on the unaudited reports submitted to the Insurance Commission as of 31 December 2024, the combined total premium income of AIA Philippines and BPI AIA was at PHP 29.77 billion. AIA Philippines is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group.

AIA and BPI AIA are regulated by the Insurance Commission.

About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar,  New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$305 billion as of 31 December 2024.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

Notes:
(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.
(2) Macau SAR refers to the Macau Special Administrative Region.