MANILA, Philippines – AIA Philippines Life and General Insurance Company Inc. (AIA Philippines), formerly Philam Life and now the domestic arm of Hong Kong-based insurer AIA, took home three major accolades at the Insurance Asia Awards 2025, a regional awards program that recognizes the most outstanding insurance companies across Asia.

The life insurer was recognized for two of its digital innovations—iRecruit and PamilyaProtect—and was also awarded Employee Engagement Initiative of the Year. The wins reflect AIA Philippines’ strong push to expand access to protection, enhance the customer, distributor and employee experience, and build a more connected, purpose-driven organization.

Modernizing recruitment with iRecruit
AIA Philippines was recognized for iRecruit, its digital recruitment platform built to enhance the way it brings in agency talent, as Digital Transformation Initiative of the Year. The platform iRecruit allows the company to attract, license, and onboard financial advisors much faster and with a better candidate experience.

“Our digital recruitment platform is built to simplify and accelerate our recruitment processes. Designed with both recruiters and candidates in mind, iRecruit enables seamless end-to-end recruitment—from candidate sourcing and profiling to onboarding—all in one intuitive interface,” said Melita Teo, President and CEO, AIA Philippines. “With iRecruit, we’ve also allowed our teams to dedicate more time to meaningful relationship-building and comprehensive support for new advisors.”

iRecruit covers the entire candidate journey, from pre-licensing to onboarding, and includes a centralized content hub, automated compliance updates, and smart workflows powered by machine learning. This is one of the ways AIA Philippines is using technology not just to improve efficiency, but also to make meaningful human interactions easier.

Breaking barriers with PamilyaProtect
BPI AIA Life Assurance Corporation (BPI AIA), the strategic alliance between the Bank of the Philippine Islands and AIA Philippines, also won for PamilyaProtect, a fully digital, mobile-first life insurance product. It was named Digital Insurance Initiative of the Year by Insurance Asia.

“PamilyaProtect was created to break down the usual barriers, price, complexity, and inaccessibility,” said Teo. “We wanted to offer a simple, affordable option for families who may not have considered insurance before. This recognition tells us we’re on the right track.”

Launched through Facebook Messenger and now available via a dedicated e-commerce site, BPI AIA’s PamilyaProtect is designed for mobile-first access, with a fast, paperless application process and easy-to-understand benefits. Premiums start at just PHP 417 per year, with coverage of up to PHP 2 million, plus accidental death, disability, and hospital confinement benefits. The platform was built to make insurance approachable, even for first-time users, and has helped BPI AIA reach more Filipinos in underserved communities.

Cultivating a people-first culture that delivers
Rounding out its wins, AIA Philippines was awarded Employee Engagement Initiative of the Year for its commitment to building a workplace where employees feel supported, heard, and empowered.

“At AIA Philippines, employee engagement means showing up not just to work—but to make a difference,” said Ellen Imasa, Chief Human Resources Officer, AIA Philippines. “This recognition reflects our unwavering commitment to building a culture where every employee feels empowered, valued, and connected to a greater purpose.  By investing in their growth, well-being, and sense of belonging, we enable our people to thrive and bring the best version of themselves at work.”

The company’s approach to employee engagement brings together a wide range of initiatives that strengthen culture, collaboration and shared identity across teams. Programs under Grow@AIA support learning and leadership development. AIA Philippines also invests in employee well-being through its Wellbeing@AIA framework; physical activity programs like the AIA League, and financial wellness initiatives. The results speak for themselves: higher employee satisfaction, stronger engagement, and recognition as one of the best places to work in the industry.

With this triple win, AIA continues to lead with purpose, leveraging technology to serve customers better, while fostering a culture where people and innovation thrive. As a strong and unified organization under One AIA — comprising AIA Philippines, BPI AIA, AIA Investment Management, and MediCard — AIA offers comprehensive and integrated solutions that address the health, life protection, savings, retirement, and investment needs of Filipinos, empowering them to live healthier, longer, better lives.


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About AIA Philippines

AIA Philippines (AIA Philippines Life and General Insurance Company Inc.) formerly AIA Philam Life (The Philippine American Life and General Insurance Company), is the country’s premier life insurance company. Originally established on 21 June 1947 and became popularly known as Philam Life, AIA Philippines has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises.

AIA Philippines has PHP 257.76 billion in total assets and PHP 57.35 billion in net worth as of 31 December 2024 while serving nearly 1.2 million individual policyholders and nearly 800,000 insured group members. AIA Philippines understands the needs of its customers and provides holistic solutions that include life protection, health insurance, savings, education, retirement, investment, group, and credit life insurance. It also offers bancassurance through its subsidiary, BPI AIA Life Assurance Corporation (formerly BPI-Philam Life Assurance Corporation).

Based on the unaudited reports submitted to the Insurance Commission as of 31 December 2024, the combined total premium income of AIA Philippines and BPI AIA was at PHP 29.77 billion. AIA Philippines is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group.

AIA Philippines and BPI AIA are regulated by the Insurance Commission.

About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar,  New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$305 billion as of 31 December 2024.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

Notes:
(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.
(2) Macau SAR refers to the Macau Special Administrative Region.

About BPI AIA
BPI AIA Life Assurance Corporation is a partnership between two leading financial companies in the Philippines: Bank of the Philippine Islands (BPI) and AIA Philippines Life and General Insurance Company, Inc. (AIA Philippines) As a combined brand, Filipinos can trust BPI AIA to help achieve their dreams through solutions that are accessible, affordable and personalized. We at BPI AIA understand that Filipinos’ needs continue to evolve as they go through different life stages and they want to easily access solutions that help them live Healthier, Longer and Better Lives

About BPI
The 173-year-old Bank of the Philippine Islands is the first bank in the Philippines and Southeast Asia. BPI is licensed as a universal bank by the Bangko Sentral ng Pilipinas to provide a diverse range of financial services: deposit taking and cash management, payments, leading and leasing, wealth management, bancassurance, investment banking, securities brokerage, foreign exchange and treasury. BPI has investment-grade ratings of BBB+ (S&P), Baa2 (Moody’s), BBB (Capital Intelligence), and BBB- (Fitch).