New video series, launched in partnership with DepEd, promotes health, wellness, and environmental responsibility among students nationwide

NAGA CITY, Philippines — To help young Filipinos build healthier habits early in life, AIA Philippines and the Knowledge Channel Foundation, Inc. (KCFI), in collaboration with the Department of Education (DepEd), have launched Gen H: Generation Healthy, an educational video series that brings classroom lessons on health and well-being to life in fun, engaging ways. The series premiered on October 6 and will air every Monday, Wednesday, and Friday at 12:20 PM on Knowledge Channel, as well as on its digital platforms nationwide.

Gen H brings the AIA Healthiest Schools (AHS) curriculum to life through engaging video lessons for students in over 10,000 public schools nationwide. Covering nutrition, physical activity, mental wellness, and environmental care, the program makes health education accessible and entertaining. AHS is a pioneering initiative by AIA Group—the largest pan-Asian life insurer—designed to foster healthier, more sustainable habits among the youth.

The launch was held at Naga Central School II School 2, and was graced by Naga City Mayor Leni Robredo, alongside over 100 attendees — students and teachers, key executives from AIA Philippines and KCFI, DepEd officials, and members of the local government. Learners took part in an interactive “Knowledge on the Go” activity and got a first look at the Gen H series through an exclusive teaser screening.

“With Gen H, we’re helping shape a generation that’s not only health-conscious but also community-minded and environmentally aware,” said Melissa Henson, AIA Philippines Chief Marketing Officer. “We’re especially grateful to the City of Naga for welcoming Gen H. Launching the program in a city known for its leadership, strong education initiatives, focus on health and deep sense of community empowers young Filipinos to make small, smart choices every day—choices that can lead to Healthier, Longer, Better Lives. Through our partnership with The Knowledge Channel Foundation, we’re able to reach even more students with engaging and informative content that inspires action and builds lifelong habits.”

“We at KCFI aim to turn health education into a powerful force for change,” said Rina Lopez, co-founder, President and Executive Director of KCFI. “By bringing it into classrooms and homes across the country, we’re planting the seeds of lifelong wellness and shared responsibility—starting with our children and extending it to communities.”

Mayor Leni Robredo expressed gratitude to KCFI and AIA Philippines for bringing Gen H to Naga City. “We join you in your call for more effective educational materials for our students. As parents and teachers, we share one dream: to have healthy children—not just physically, but also mentally and emotionally. As they say, it’s like we’re holding a ball: if we are healthy, our pass will be better, improving the game for the entire team, the family, the barangay, and the community.”

The launch in Naga also marked the first leg of the Gen H School Roadshow, as it visits more schools nationwide to promote health, wellness, and environmental awareness.

Earlier this year, AIA Philippines and KCFI signed a memorandum of agreement formalizing their partnership to bring the AIA Healthiest Schools program to more Filipino learners. Knowledge Channel produced nine 10-minute episodes on key topics such as healthy eating, active living, and mental wellness, developed with guidance from DepEd and aligned with AIA’s Rethink Healthy campaign, encouraging Filipinos to view health more holistically—beyond diet and exercise—and to embrace habits that lead to Healthier, Longer, Better Lives.

The Gen H video lessons will be distributed nationwide via Knowledge Channel’s broadcast and digital platforms, enabling educators to integrate them into classroom activities and reach even the most remote schools.

###

About AIA Philippines
AIA Philippines (AIA Philippines Life and General Insurance Company Inc.) formerly AIA Philam Life (The Philippine American Life and General Insurance Company), is the country’s premier life insurance company. Originally established on 21 June 1947 and became popularly known as Philam Life, AIA Philippines has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises.

AIA Philippines has PHP 257.76 billion in total assets and PHP 57.35 billion in net worth as of 31 December 2024 while serving nearly 1.2 million individual policyholders and nearly 800,000 insured group members. AIA Philippines understands the needs of its customers and provides holistic solutions that include life protection, health insurance, savings, education, retirement, investment, group, and credit life insurance. It also offers bancassurance through its subsidiary, BPI AIA Life Assurance Corporation (formerly BPI-Philam Life Assurance Corporation).

Based on the unaudited reports submitted to the Insurance Commission as of 31 December 2024, the combined total premium income of AIA Philippines and BPI AIA was at PHP 29.77 billion. AIA Philippines is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group.

AIA Philippines and BPI AIA are regulated by the Insurance Commission.

About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

Notes:
(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.
(2) Macau SAR refers to the Macau Special Administrative Region