MANILA, Philippines – Kings of P-pop SB19 are bringing brave health choices into focus with AIA Philippines, showing how everyday decisions shape what being healthy really looks like.

As the newest ambassadors of AIA Philippines, the domestic arm of the largest Pan-Asian life insurer AIA, the group injects a fresh, grounded perspective into the Rethink Healthy campaign—challenging traditional notions of “health” and spotlighting the personal, everyday ways people care for their physical, mental, and financial well‑being.

Melita Teo, AIA Philippines’ President and Chief Executive Officer, shared: “As we continue to deliver on our Purpose of helping people live Healthier, Longer, Better Lives, ambassadors who genuinely reflect what we stand for help us show Filipinos what healthy can look like. SB19 brings that authenticity. They show that real health is about daily choices, responsibility, and the courage to take charge of your wellbeing.”

“As the biggest pop act in the country today, SB19 is a powerful voice in encouraging Filipinos to be more proactive about their health,” added Melissa Henson, Chief Marketing Officer, AIA Philippines. “They embody modern Filipino values, including being family-first, resilient, and purpose-driven. These motivations can drive better health choices among Filipinos.”

The partnership comes on the heels of AIA Philippines’ latest study, which points to a shift in mindset: Filipinos are making more intentional decisions for their well-being. The study also highlights a familiar reality where health decisions are often shaped by family, responsibility, and the need to provide.

For SB19, that tension is something they know well.

From thinking to doing
Before sold-out shows and global recognition, each member faced decisions without certainty, choosing purpose over stability, stepping outside their comfort zones, and committing to paths that didn’t always make sense at the time.

As CEO of 1Z Entertainment, the independent company he co-founded to champion Filipino artistry, group leader Pablo knows exactly what it means to take that leap. “The bravest choice I made was betting on what I truly wanted. I chased the path I believed in—even when it wasn’t the safest option—because if I didn’t, I don’t think I’d be as fulfilled as I am today.”

For Josh, health is less about a single moment and more about how you show up consistently: “It’s really important to know how to take care of yourself… how to survive today, the next week, the next month.”

Justin’s journey came from allowing himself to explore, even when it meant stepping into something unfamiliar: “Nung college, nag-start po ako mag-explore… I wanted to perform… and that was also the most rewarding na ginawa ko.”

For Stell, health is closely tied to emotional well-being—finding joy in what you do and sharing that with others. “Being healthy is something na happy ka sa ginagawa mo… you can do whatever you want as long as you’re happy with what you’re doing.”

Different paths, but the same pattern: moving from knowing what’s good for you to doing something about it often starts with a choice, even when you don’t feel completely ready.

Health in everyday realities
For many Filipinos, those choices don’t happen in isolation.

AIA Philippines’ research shows that family plays a central role in shaping health decisions, with many balancing their own well-being alongside the responsibility of supporting others. For breadwinners especially, health can take on a different meaning that goes beyond routines or habits.

That perspective resonates with Ken: “I feel secure… my parents, naibibigay ko ’yung gusto nila… wala akong masyadong iniisip… so I can say na healthy ako.” In that sense, being healthy goes beyond physical or mental well-being. It becomes about stability, peace of mind, and the ability to take care of the people who matter.

It also points to a familiar reality of putting your own health on hold while prioritizing others.

Making health more personal and more doable
Through its partnership with SB19, AIA Philippines brings conversations about health into everyday life, shifting the focus from chasing perfection to building healthier habits through small, consistent choices.

As a group that resonates with a generation exploring self‑expression, growth, financial independence, and mental well‑being, SB19 serves as an authentic voice in encouraging a more proactive, everyday approach to health. For the group, health isn’t about getting everything right at once. It’s about showing up—onstage, offstage, and everywhere in between—and choosing better, one meaningful step at a time.

At its core, AIA’s Rethink Healthy is about making those choices feel within reach, not perfect, not always easy, but possible. Being healthy doesn’t start with a big decision. It starts with showing up, and sometimes, that choice is the bravest one you can make.

To know more about AIA Philippines and Rethink Healthy, visit http://www.aia.com.ph

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About AIA Philippines
AIA Philippines (AIA Philippines Life and General Insurance Company Inc.) formerly AIA Philam Life (The Philippine American Life and General Insurance Company), is the country’s premier life insurance company. Originally established on 21 June 1947 and became popularly known as Philam Life, AIA Philippines has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises.

AIA Philippines has PHP 257.76 billion in total assets and PHP 57.35 billion in net worth as of 31 December 2024 while serving nearly 1.2 million individual policyholders and nearly 800,000 insured group members. AIA Philippines understands the needs of its customers and provides holistic solutions that include life protection, health insurance, savings, education, retirement, investment, group, and credit life insurance. It also offers bancassurance through its subsidiary, BPI AIA Life Assurance Corporation (formerly BPI-Philam Life Assurance Corporation).

Based on the unaudited reports submitted to the Insurance Commission as of 31 December 2024, the combined total premium income of AIA Philippines and BPI AIA was at PHP 29.77 billion. AIA Philippines is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group.

AIA PH and BPI AIA are regulated by the Insurance Commission.


About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

Notes:
(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.
(2) Macau SAR refers to the Macau Special Administrative Region