A one-of-a-kind celebration of the world’s most popular miniature collectibles arrives this June

MANILA, Philippines, 23rd June 2026 – SM Megamall and Toy Kingdom are making toy history with the launch of Mini Mega Town, the first event of its kind in the Philippines dedicated entirely to the exciting world of miniature collectibles.

Located at Mega Fashion Hall from June 22 to 30, Mini Mega Town brings together some of the biggest names in the mini collectibles category—including ZURU Mini Brands, World’s Smallest, Mini World Collectibles, and MGA’s Miniverse.

Mini Mega Town transforms the Mega Fashion Hall into an immersive destination where kids, collectors, and families can discover, play, and experience their favorite mini brands in one exciting venue.

Besides interactive activities, Mini Mega Town also offers exciting drops and an exclusive pre-order opportunity. “Mini Mega Town marks a milestone for both SM Megamall and Toy Kingdom as we introduce a first-of-its-kind event that celebrates the growing popularity of miniature collectibles in the Philippines,” said Christian Mathay, SM Supermalls Regional Operations Head – Senior Assistant Vice President.

“We are thrilled to bring together leading global mini brands and create an immersive experience that collectors and families can enjoy together,” he added.

Experience the wonderful world of Mini Mega Town to the max only at SM Megamall from June 22 to 30.For more details, visit SM Megamall’s official social media accounts.About SM SupermallsSM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today.

More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.