Every promise is rooted in love. Whether it is giving our children every opportunity to achieve their dreams, providing our parents with a healthier, more financially secure future, or giving our partners a life filled with happiness and security, behind every promise we make is the desire to give them a comfortable and better future.

The journey, however, towards achieving these promises will not always be easy. But with consistent action and right kind of support, we can keep our promises going. This idea underpins Pru Life UK’s parent company, Prudential plc’s new regional marketing campaign, Promises, made real, rolled out in eight markets across Asia, including the Philippines.

As the world continues to evolve, so do our hopes and aspirations for the people who matter to us. Through this initiative, Pru Life UK underscores its commitment to bringing every Filipino’s promise to life, helping them fulfill their dreams and build the future they envision for the people they love. “Promises, made real captures Pru Life UK’s commitment to supporting millions of Filipinos in fulfilling their promises to their loved ones.

Backed by solutions that address evolving needs, this campaign solidifies our dedication to creating lasting value that help every Filipino achieve their goals through every stage of life,” said Kathryn Cajucom, Vice President and Head of Brand and Integrated Marketing Communications of Pru Life UK. With a 30-year legacy in the Philippines, Pru Life UK has demonstrated its role as a trusted partner of Filipinos in navigating life’s unexpected turns and in building a brighter future.

Through its innovative and reliable insurance solutions, Pru Life UK has been providing the necessary support that allows Filipinos to take meaningful steps to turn their promises into reality. A testament to this commitment, Pru Life UK fulfilled Php 2.86 billion in total claims and benefits across 13,599 approved claims in 2025.1 These figures underscore not only the scale of financial protection it extended to Filipinos, but also the many promises made real and lives made more secure. “With the launch of Promises, made real, Pru Life UK strengthens our commitment to empowering Filipinos to move ahead with confidence and peace of mind.

It also amplifies our message that they can always Count on PRU as they navigate major life decisions,” said Cajucom. Complementing the launch of the Promises, made real, Pru Life UK also rolled out a short film that explores the different promises people make to their loved ones and the journey to achieving them. For more information on Promises, made real, visit Pru Life UK’s official website and social media channels. 1 Pru Life UK 2025 Claims Report

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About Pru Life UKPru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.   Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 35,000 licensed agents.   Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.  

 Currently, Pru Life UK serves over 890,000 individual policyholders and more than 50,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer centre is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer centre contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer centre processes customer concerns based on applicable timelines provided by the law. Visit http://www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit http://www.insurance.gov.ph/contact-us/ for more information. Notes: *New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year